Branding your channel helps bring a consistent experience to your viewers and subscribers on YouTube that they would see similarly reflected elsewhere. It’s important to let each marketing channel have its own feel, but also be tied together with other channels as well. Highlighting your most important videos on your channel, alongside your other social networks is a helpful way to help flaunt your digital savvy and help make it as easy as possible for your online advocates to connect with you wherever they’re active.
2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.
With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.
The program even provides helpful templates that simplify the editing process. The platform supports high-quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. Limited access to advanced color correction and editing features mean it isn't commonly used by professionals, but iMovie is still a great option if you're just starting out.
Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
The popularity of video also means that more content at the top of the funnel has to be in video format. In B2C it’s almost obvious. But B2B-people are people, too. Video content is more likely to keep the audience in the comfort zone, and they will not engage in system 2 thinking. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
Lastly, a 1-hour video is capable of receiving only one instance of comments, likes and subscribes. But breaking that 1-hour video into six 10-minute chunks means you get six separate opportunities to entice viewers, gather comments and encourage subscriptions. This optimization model empowers you to compile data and review metrics on a more specific scale, which should permit you to better customize videos in the future.

When you create a product review video for YouTube marketing, share your personal experience about the product you are selling – which means you must have personally used the product first – and be objective oriented in your video. Be honest and natural in your product review video so that you can win the confidence of the visitors so that they can buy your product.
I became a full-time internet Entrepreneur in 2014 through lead generation. (Still My #1 Recommendation) A form of digital marketing for local businesses. I've also created 6-figure businesses with Amazon FBA, Shopify Dropshipping & Affiliate Marketing. I'm passionate about exploring the best ways to make money online. I've invested in numerous courses which I've done reviews of on this site. In 2019, I spoke on stage in Las Vegas in front of thousands about how to create passive income by ranking page 1 in Google & generating free traffic. Learn More.

In the above example, Zappos chose to title their video 5 Ways to Cuff Your Jeans! as a means of making viewers with style questions aware that Zappos is here to help style your clothing as well as offer some for sale. The title is more likely to be found by someone not searching for Zappos specifically, but more so for someone looking for help styling jeans. Zappos used the title of the video to help illustrate the video’s purpose of providing a service to viewers. In the end, helping bring the video in front of a relevant audience for Zappos.

Finally, consider adding intro and outro music. Intro and outro music, or bookends, can serve as a theme for your content. These are a great choice if you don't need music throughout your entire video. Bookend music can help set the tone for your video, naturally split your content into chapters, and leave your viewers feeling they had a complete experience.


YouTube doesn’t get as much attention from marketers, or on social media news sites, as some of the other platforms do. That’s probably because people aren’t really on YouTube to share content—they come to view it, just like they visit a blog to read a post. The good news for brands is this means when someone arrives on your YouTube channel, they’re ready to hear what you have to say. When approached correctly, marketing on YouTube can provide plenty of ROI.
Finally, consider adding intro and outro music. Intro and outro music, or bookends, can serve as a theme for your content. These are a great choice if you don't need music throughout your entire video. Bookend music can help set the tone for your video, naturally split your content into chapters, and leave your viewers feeling they had a complete experience.
×